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- Create Date November 21, 2023
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Build Your Brand's Character Workbook: Craft Your Brand's Personality Like A Best-Selling Author
In this workbook, I walk you through the process that best-selling authors follow to create characters that jump off the page – with just one difference.
The character we are going to create is your brand.
This way, you can craft your brand’s personality, voice, and visual identity to create your business’s competitive advantage from the start.
With this method, your brand’s texts will do a complete 180 turn and your audience will connect with you on a deeper level.